What Is Amazon Family? (All You Need To Know)

If you frequently purchase products on Amazon, you may have noticed the company occasionally offers special coupons. That said, if you have a big family, Amazon’s coupons are the perfect way to save some extra money.

But you are probably asking, what is Amazon Family? And what kind of coupons does the program offer? I wondered about the same thing, so I looked into it further. Here’s everything I uncovered!

What Is Amazon Family In [currentyear]?

Amazon Family offers discounts, like 20% off on diaper subscriptions, on baby and family products like food, clothing, toys, and more as of [currentyear]. Amazon Family is a free service for Amazon Prime members. Also, Amazon Family members get access to a free Welcome Box that includes samples of various parenting products.

If you want to learn more about Amazon Family, how to sign up for the service, other discounts you can access, and much more, keep on reading! I have researched everything there is to know!

What Is Amazon Family?

Amazon Family offers customers savings and various coupons on baby products like food, clothing, toys, books, groceries, and more.

That said, one of Amazon Family’s most significant selling points is the 20% off coupon on diaper subscriptions.

Further, you only receive the 20% discount if you have five subscriptions that arrive on the same day at the same address.

Moreover, the 20% diaper discount is not exclusive to Amazon Family members, as it is also available to Prime members.

However, you must be an Amazon Family member to receive additional discounts on baby products.

Are There Additional Perks To Using Amazon Family?

Yes, there are several additional perks of using Amazon Family.

For example, Prime members who create a baby registry qualify for a 15% discount through Amazon Family called a registry completion discount.

Additionally, Amazon Family members can access a free Welcome Box that includes free samples and several parenting products from Amazon.

Moreover, other perks of using Amazon Family include:

  • Discounts on maternity clothes, prenatal vitamins, parenting books, beauty products, and more
  • 20% discount on baby food (when you have five subscriptions set up in a month)
  • Free two-day shipping with no minimums
  • Access to Amazon FreeTime Unlimited, Prime Instant Video, Prime Music, and Photos
  • One Kindle book each month
  • Prime Early Access

How Do You Access The Amazon Baby Registry Welcome Box?

If you want to receive a complimentary baby registry Welcome Box from Amazon, all you have to do is follow a few simple steps.

That said, follow these steps to receive a Welcome Box filled with several free baby products:

  • Start a baby registry on Amazon
  • Complete the entire checklist that Amazon provides
  • Make a $10 purchase from your baby registry or wait for someone to buy you a gift of equal value
  • Click on the “Claim Now” button and add it to your cart

After completing these steps, Amazon will send the Welcome Box to the address associated with your Amazon account.

How Do You Get The Amazon Family Discount?

How Do You Get The Amazon Family Discount?

Customers receive a 20% discount on baby food and diapers when they have a total of five different subscriptions in a month.

With that, a box of diapers and a case of baby food can be counted toward the five subscriptions. Therefore, you only have to buy three more items to receive the coupon.

Moreover, other products that count towards the discount include toilet paper, baby shampoo, diaper genie refills, and much more.

Where Can You Find Baby Coupons On Amazon?

Amazon clearly lays out all the coupons that qualify for the Amazon Family discounts on a separate web page. With that, here is a page of all the Amazon Family coupons.

Additionally, you can stack the Amazon Family coupons with other discounts available on Amazon.

That way, you can save even more money on essential products like diapers and baby shampoo.

How Much Does Amazon Family Cost?

Amazon Family is a complimentary service that is part of an Amazon Prime membership.

Fortunately, an Amazon Prime membership is incredibly affordable for the number of perks that come with the fee.

That said, an Amazon Prime membership costs $14.99 a month or $139 a year.

Additionally, an Amazon Prime Student membership comes at a discounted rate of $7.49 a month or $69 annually.

Finally, Amazon offers a discounted Prime membership for people that qualify for EBT, Medicaid, and other government assistance programs.

For example, the discounted Prime membership costs $6.99 a month.

After signing up for a Prime subscription, you gain access to exclusive offers and discounts specifically geared towards families with Amazon Family.

Is Amazon Family Worth It?

Yes, Amazon Family is worth it if you already have a Prime membership and frequently purchase products on Amazon.

However, Amazon Family alone is not worth it because the savings will not offset the Prime membership cost. Fortunately, a Prime subscription comes with numerous perks and benefits.

Also, if you are an expecting or new parent, Amazon Family is an excellent way to receive discounts on essential baby products.

Moreover, Amazon Family continues to provide relevant coupons as your kids grow up if you choose to use Amazon FreeTime Unlimited.

What Diaper Brands Are Available Under Amazon Family?

Several popular diaper brands are available on Amazon Family, including the following:

  • Pampers
  • Bambo Nature
  • Huggies
  • Pull-Ups
  • Goodnites
  • Seventh Generation
  • Luvs

Moreover, Amazon sells diapers in various pack sizes, ranging from 18 to 216-count for both infants and toddlers.

Essentially, Amazon Family has diapers available for any preference and children of all ages.

Is Amazon Family The Same As Amazon Mom?

Yes, Amazon Family and Amazon Mom are the same programs.

In the past, the program was called Amazon Mom, but the company changed the name to Amazon Family because it impacts more than just moms in the family.

That said, dads, grandparents, and even caretakers can use Amazon Family’s coupons.

How Many Amazon Family Memberships Can You Have?

Amazon limits Amazon Family memberships to one membership per household. Otherwise, households would abuse the discounts to stock up on diapers.

Are There Other Benefits To An Amazon Prime Membership?

In addition to Amazon Family, a Prime subscription comes with several other benefits, including:

  • Free two-day, one-day, and same-day shipping options
  • Amazon Day
  • Amazon Key
  • Streaming and digital benefits (Prime Video, Amazon Music, Prime Gaming, and more)
  • Prime Day
  • Prime Early Access
  • And much more!

To know more, you can also read our posts on Amazon baby registry welcome box, what is Amazon Day, and what is Amazon Prime Gaming.


Amazon Family is an effective way for families to save on baby products like diapers, baby food, baby shampoo, and much more.

That said, if you have an Amazon Prime membership, the Amazon Family service is free.

However, if you are not already a Prime member, Amazon Family on its own probably isn’t worth it.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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