What Is Kroger Fresh Fare? (All You Need To Know)

Kroger operates about 2,800 stores across 35 states in the U.S., making it the largest supermarket chain and grocer.

Out of these stores, some of them stock general products while others, like Kroger Fresh Fare, cater specifically to specific items. So what exactly is Kroger Fresh Fare? Here’s all you need to know!

What Is Kroger Fresh Fare In [currentyear]?

Kroger Fresh Fare is under the Kroger family of stores; however, it caters to shoppers looking to buy fresh products, food items, and quick meal solutions at an affordable price in [currentyear]. Kroger’s Fresh Fare concept is designed to have more cooked food and organic offerings compared to the typical Kroger supermarkets.

For more information about Kroger Fresh Fare, how different it is from other Kroger stores, and how it works, read on!

How Does Kroger Fresh Fare Work?

Kroger Fresh Fare is designed to operate like Whole Foods but has more organic and cooked food offerings.

Although Kroger Fresh Fare operates like a traditional Kroger store, the stock items are slightly different because it operates more like a greengrocer.

Therefore, it’s a good alternative for shoppers looking for fresh produce.

What Items Does Kroger Fresh Fare Sell?

This Kroger Fresh Fare concept blends the traditional grocery with gourmet prepared items and organic and natural foods.

Therefore, all the stores specialize in selling regionally grown fruits and vegetables to customers looking for fresh produce.

Additionally, they also sell meat and seafood products and have a wine section for the customers.

In most locations, you’ll also get a cheese section, available ready-to-go meals, and sushi bars.

What’s The Difference Between Kroger And Kroger Fresh Fare?

Traditional Kroger supermarkets are different from Kroger Fresh Fare stores because they stock different products.

Furthermore, Kroger Fresh Fare is not like the traditional supermarkets.

Customers are more likely to find ready-to-eat home meals, cooked food, pizza outlets, organic offerings and products, and build-it-yourself burrito bars.

On the other hand, Kroger supermarkets have grocery items and general merchandise items.

Therefore, customers can get a wide range of items in these stores compared to Kroger Fresh Fare.

If you want to purchase generic products, a traditional Kroger store or a Kroger Marketplace is a better choice because it has more variety.

Where Are Kroger Fresh Fare Stores Located?

Kroger has nearly 2,800 stores across 35 states, operating under different brand names.

This retailer opened the first Fresh Fare store at its Ralphs supermarket chain in Los Angeles.

From here, the greengrocer concept spread out to Michigan, Ohio, and other states.

Furthermore, Kroger has continued to convert some of its stores into the Fresh Fare brand to cater to a customer base looking to buy fresh produce and organic products.

What’s The Kroger Fresh Fare Return Policy?

What’s The Kroger Fresh Fare Return Policy?

Once you buy fresh produce, meat, or any other products from a Kroger Fresh Fare store and need to return them, you can use its return policy to do this.

Although most products are fresh, you can return them if you are not satisfied.

Since the store is part of the Kroger family of stores, the Kroger return policy applies, and customers can return items within 30 days from the purchase or delivery date.

According to Kroger’s return policy, these items should be unused.

You should also bring the digital or physical receipt for the Kroger Fresh Fare store to process the refund during the return.

If you don’t have the receipt, the store will accept the return and offer a merchandise gift card worth $10 instead of cash.

However, if you purchase items such as wine, the return policy has some exceptions.

Additionally, like other Kroger stores, Kroger Fresh Fare will only accept wine returns depending on the local state laws governing the return of alcohol and tobacco products.

Additionally, if the products are perishable, you can consult the Kroger Fresh Fare customer support team for more information about how to return such products.

Will Kroger Fresh Fare Earn You Loyalty Points?

Like most Kroger stores, you’ll earn loyalty points if you shop at Kroger Fresh Fare. However, this depends on your spending.

Additionally, if you have a Kroger Plus membership or have a Kroger Boost card, you could earn rewards such as fuel points and discount coupons to help you save money.

Will Kroger Fresh Fare Ship My Order?

Although all Kroger stores sell a wide selection of products, they don’t ship perishable products such as meat, fresh produce, and dairy products.

Therefore, if you shop from Kroger Fresh Fare, you have to purchase these products in-store.

However, you can also make your order online and then pick it up at the store as they don’t provide shipping for these products because they are perishable.

Additionally, Kroger Fresh Fare has a delivery service that allows customers to use a personal shopper to pick up the items from the store and bring them to their home or office.

To know more, you can also read our posts on whether or not Kroger delivers prescriptionsKroger complaints, and what is Kroger.


Kroger Fresh Fare is under the Kroger family of stores; however, it caters to shoppers looking to buy fresh products, food items, and quick meal solutions at an affordable price. Kroger’s Fresh Fare concept is designed to have more cooked and organic food compared to other stores.

Additionally, you can return items to the store if you are not satisfied as long as it’s within the Kroger return policy. However, since most products are perishable, the store does not offer shipping services, but you can order groceries online and pick them up at the store.

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Marques Thomas

Marques Thomas graduated with a MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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