What Is Walmart Rollback? [All You Need To Know!]

Walmart pride themselves on their ability to offer great value to their customers, hence why they continue to be one of the leading grocery chains in the United States.

Walmart may not offer regular sales or discount prices, but they do offer a rollback scheme to give customers more attractive prices. So you may be wondering what exactly Walmart rollback is. Here is everything I have found out! 

What Is Walmart Rollback? 

Walmart rollback is Walmart’s version of a temporary sale. Unlike clearance items, Walmart rollbacks are negotiated with the supplier and can last anywhere from 3-10 weeks. Typically, Walmart rollback items are sold at a loss or breakeven to attract customers into Walmart stores to purchase other products.

To learn more about Walmart rollbacks, how long they last, discounts, and more, keep on reading!

How Long Does A Walmart Rollback Last For? 

Walmart Rollback lengths can vary massively from item to item. Some rollback prices can last only a few weeks, while some can go as far as 10 weeks or longer! Walmart does not stipulate on any given item how long a rollback price is available for.

Instead, a large amount of their advertising regarding rollbacks implies greatly that a given item’s price has been permanently reduced. 

How Often Does Walmart Rollback Prices?

Walmart rollbacks, unfortunately, do not have a set date, or a set schedule that they follow.

Instead, Walmart regularly opts to enact rollbacks on specific items based on given circumstances.

Is Walmart Rollback Just Overstocked Products?

Regularly, prices are rolled back on items that have been overstocked, and thus extra incentives need to be given to have customers help reduce stock numbers. Hence why Walmart rollbacks are relatively inconsistent.

Walmart is always keeping a close eye on stock levels, and thus they are also keeping a close eye on what items should be rolled back. Items are rolled back only when necessary.

How Can I Keep Track Of The Walmart Rollback Offers? 

How Can I Keep Track Of The Walmart Rollback Offers? 

If customers want to keep track of bargains, they should be sure to pay frequent attention to what items are being rolled back.

This information can be very easily found on the Walmart website, where they have a dedicated page just for rollback bargains.

What Gets Rolled Back Most Often?

Walmart often enacts rollbacks on food items, more so than on technology, clothing, entertainment, etc. This is mostly due to food being perishable by nature.

Putting a rollback on a perishable item means that customers may be increasingly more likely to pick up a given item on the assumption that they are receiving great value on price, even if they would not ordinarily pick the item up during a regular shop.

Rollbacks on food items means that Walmart is less likely to have to throw away excess stock that has become unsellable, due to becoming spoiled.

What Is The Difference Between Rollback And Clearance? 

Walmart’s Rollback scheme may appear similar to a simple clearance on items, but they are actually vastly different, and customers should be wary when they see clearance labeled on an item they are seeking.

As we highlighted before, rollback is a more temporary price drop on a given item based on multiple factors.

Unlike this, clearance is based on merely reducing prices drastically to get rid of all stock of a particular item that will eventually be longer stocked within the store.

To become savvier when shopping at Walmart, you can also see our posts on Walmart hacks that will save you tons, and whether or not Walmart has a Veterans discount and senior discount.

Additionally, don’t miss our other guide on if Walmart has layaway!

Conclusion: What Is Walmart Rollback?

Walmart rollback is a scheme frequently used by Walmart to reduce the price of specific stock in a more long term, but still temporary manner, to entice customers to purchase. Items are often rolled back on the basis of being overstocked, and allow Walmart to ensure that excess stock is less likely to just be thrown out. 

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About the author

Marques Thomas graduated with an MBA in 2011. Since then, Marques has worked in the retail and consumer service industry as a manager, advisor, and marketer. Marques is also the head writer and founder of QuerySprout.com.

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